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Most brands end up on a template that makes them look like everyone else. I design websites and apps that feel like yours and are easy for your customers to use, so more of the people who love your brand actually buy from it.

Designer
& developer
8+ years
experience

UI/UX design for independent brands

Most brands end up on a template that makes them look like everyone else. I design websites and apps that feel like yours and are easy for your customers to use, so more of the people who love your brand actually buy from it.

Designer
& developer
8+ years
experience

I can build everything I design, so what you sign off is what goes live™.

Clients
1 — 2
Drop Dead Clothing logo+Drop Dead Clothing+
Portrait of Lee Holmes
1

(Work)

Drop Dead Clothing product management app interface

Drop Dead Clothing

Every product used to go from concept to release inside one spreadsheet. That was fine for product managers, but a pain for everyone leaving feedback. I redesigned the whole flow as an app that keeps every product, comment and approval in one place, so nothing gets lost and the team moves faster.

ERFLING charity merch website homepage

ERFLING

Website design for a charity selling merch and art to fund clean water, energy and food for indigenous communities in the Amazon.

2

(Process)

You deal with me the whole way through. The person designing it is the person who understands why every decision was made.
1
Define who you are
1
1 — 4
Define who you are

1We’ll talk through your brand, your customers and what’s not working. Then I’ll send a quote and book a kick-off call to get into the detail.

2Design is the core of what I do. I’ll research, map out the user flows and design the screens, then we’ll refine them together until it feels right.

3If you want me to build it, I will, so nothing gets lost in translation. If you’ve already got a developer, I’ll hand over organised files and stay involved to make sure it comes out as designed.

4Whoever builds it, I’ll check it against the design before launch and stick around afterwards so you feel confident with it.

Sound good?
Book a call→

Portrait of Lee Holmes
3

(Services)

Most websites and apps are designed to work for any brand, which means they’re not really designed for yours. Here’s where I can help.

Websites and storefronts

Shop and site design built around your brand rather than a theme you’ve had to bend to fit, with your identity kept intact and the site still selling.

Apps and product design

User flows, screens and design systems for apps that people actually find easy to use.

The tools behind the scenes

Sampling, approvals, release calendars and internal tools your team uses every day, redesigned so they stop slowing everyone down.

Fixing what you’ve already got

Not ready for a full project? I’ll look through your site, show you where the experience is probably costing you sales, and tell you what I’d fix first.

Drop Dead Product Management app
4

(Testimonials)

“Worked on a few projects with Lee, each time he understands our desires within projects and is great at communicating with us.”

Ash Hall

Ash Hall

Drop Dead Clothing

5

(About)

(EST.2017)

Hey, I’m Lee Holmes, a designer with 8+ years of experience, and I can build what I design too.

Portrait of Lee Holmes

Mr. Holmes

(Lee)

I got into alternative fashion around 2010 through Bring Me The Horizon, then found Drop Dead, and I’ve loved the music, the style and the community ever since. Now I get to work with brands I grew up wearing, which still feels kinda mental.

In my spare time I go to gigs and festivals, watch films, play video games, get tattooed (I’m still not sure I enjoy that part) and spend time with my son and partner.

6

(FAQ)

Answers to the questions I get asked most. If yours isn’t here, just ask.

Design projects usually take around 3+ weeks, and design and build is 6+ weeks. The exact timeline depends on the scope and how quickly feedback and sign-off come through at each stage.

4+ weeks

Both. I can design and build it, or design it and work alongside your developer. We’ll work out what makes sense on the first call.

Collaboration

If I think it’s the right answer for your project, yes. It depends on your setup and what you want from it. If you’re already on Shopify, I’ll work with your current setup.

Brand assets

Very. You’ll review and sign off the design before anything gets built, and I’ll keep you updated throughout. If something needs changing, we’ll work through it together rather than over a long email chain.

Development only

Your brand assets (logo, fonts, colours) and a few references. Things you like, things you don’t, and any competitors worth knowing about. I’ll send a short questionnaire to make it easy.

Payment

A 50% deposit is required upfront before any work begins. For design and build, 25% is due when the design is signed off and the remaining 25% before the project goes live. For design-only projects, the remaining 50% is due on final handover.

Worldwide

Yes. Every project includes one week of free support after launch or handover to make sure everything runs smoothly. After that, I can offer hourly support or an ongoing design package depending on what you need.

Worldwide

Yes, I’m happy to work with clients from anywhere. Get in touch and we can take it from there.

Worldwide
Open
Portrait of Lee Holmes

Got more questions?

Book a call with Lee →